Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPGMarketResearch.com provides strategic assessment of Shell's technological know-how, marketing tactics and strategic directions in the global chemical market. SECTION I: TECHNOLOGICAL KNOW-HOW SECTION II: MARKETING TACTICS SECTION III: STRATEGIC DIRECTION Contains 15 pages
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