The strategic assessment of RPM, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-How
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables RPM Sales and Operating Profit Growth
RPM Sales by Business Segment
RPM Sales Growth by Business Segment
RPM Operating Income and Margins by Business Segment
RPM Operating Income Growth by Business Segment
RPM Coatings Sales by Geographic Region
RPM Coatings Sales Growth by Geographic Region Contains 31 pages and 7 tables
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