A strategic assessment of Mars, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables Mars Sales and Operating Profit Growth
Mars Sales by Major Subsidiary
Mars Sales Growth by Subsidiary
Mars Sales by Geographic Region
Mars Sales Growth by Geographic Region Contains 62 pages and 5 tables
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