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Home > Pharmaceuticals & Biotechnology > Animal Health > CompetitiveWatch 2014: Zoetis/Pfizer in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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CompetitiveWatch 2014: Zoetis/Pfizer in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Pfizer's technological know-how, marketing tactics and strategic directions in the global animal health market. SECTION I: TECHNOLOGICAL KNOW-HOW SECTION II: MARKETING TACTICS SECTION III: STRATEGIC DIRECTION
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Local PDF: $450.00
Other Formats: Global PDF, DataPack
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