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Home > Chemicals > Paints & Coatings > CompetitiveWatch 2014: RPM in the Global Paint and Coatings Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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CompetitiveWatch 2014: RPM in the Global Paint and Coatings Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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This new report from Venture Planning Group provides insightful analysis of RPM’s capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including: The analysis of RPM includes: - Specific business, new product development and marketing
strategies. - Major strengths and weaknesses, e.g., managerial, organizational,
marketing and product development. - Anticipated acquisitions, joint ventures and divestitures.
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
- Internally developed and acquired technologies, processes, and related capabilities.
- Proprietary technologies and patent litigations.
Contains 13 pages 3 tables
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Local PDF: $2750.00 Other Formats: Global PDF, DataPack
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