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Home > CompetitiveWatch 2014: Mars in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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CompetitiveWatch 2014: Mars in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
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Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Mar's technological know-how, marketing tactics and strategic directions in the global food and beverage market. SECTION I: TECHNOLOGICAL KNOW-HOW SECTION II: MARKETING TACTICS SECTION III: STRATEGIC DIRECTION
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Local PDF: $450.00
Other Formats: Global PDF, DataPack
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