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Home > Chemicals > Paints & Coatings >  CompetitiveWatch 2014: Akzo Nobel--Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market

CompetitiveWatch 2014: Akzo Nobel--Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market
 

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.  This new report from VPG provides strategic assessment of Akzo Nobel's technological know-how, marketing tactics and strategic directions in the global paint and coatings market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION



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