The strategic assessment of BASF, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-How
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables BASF Sales and Operating Profit Growth
BASF Sales by Business Segment
BASF Sales Growth by Business Segment
BASF Operating Profit and Margins by Business Segment
BASF Performance Products Sales by Division
BASF Performance Products Sales Growth by Division
BASF Chemicals Sales by Division
BASF Plastics Sales by Division
BASF Functional Solutions Products Sales by Division
BASF Functional Solutions Products Sales Growth by Division
BASF Agricultural Solutions Products and Nutrition Sales by Division
BASF Sales by Geographic Region and Country
BASF Sales Growth by Geographic Region and Country
BASF Coatings Sales by Geographic Region Contains 58 pages and 14 tables
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